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Smart
Salon
Marketing Ideas Will Guarantee Your Business Growth
If you
rent a chair at a salon you can't rely on whatever salon marketing
ideas your
owner is using ... unless you are satisfied just working for them.
In the salon industry in 2003
(last
census) 1.6 million professionals were employed in 312,959 salons.
A typical
salon is a small full
service salon with 5 stations, 3 full time professionals and 2 part
time
professionals.
Salon owners
reported on average
155 clients each week.
56% salons
reported they had
openings.
73% of
professionals hired were
changing positions.
27% were
inexperienced.
Turnover
rate in this industry was
36%.
Average
salary including tips, is
about $30,000 to $50,000 per year.
The good
news is that the work
force (stylists) is growing, but the bad news is that there is an awful
lot of
moving around within the industry. Why are stylists constantly moving
from one
salon to another? Are they moving because they aren’t making the money
they
need or want to make?
Many professionals (including me) believed in error that if you just provided a
good product or service that you'd have a good business. Some years ago I
owned a cabinet shop and believed that if I just built a better cabinet
and provided a better finish on that cabinet I'd have more customers
than I could handle.
But listen ... there were other cabinet shops trying to produce the
best product and all we did was compete against each other. We were a
commodity, and if you don't integrate some marketing
ideas for salons you'll be exactly the same thing.
Well after starving for a couple of years I finally began to learn that
good marketing was the key to growing my business.
And after I began to implement good marketing into my business my sales
doubled 3 years straight until I closed the shop to move to a different
state.
Now my desire is to help other small business owners like you
learn to do the things necessary to build your business so you can
enjoy the fruit of your labor. And to get the maximum chance to grow ... sign up for more articles to come to you by clicking hair-stylists-opt-in.
But
for those that can't wait and want to really put your business in high
gear to get more customers and develop a stronger business ... than you
need to go to high stylin right now.
Here's some more pages of the website to check out:
Hair
salon referral
Beauty salon ads
How to market your salon
using flyers
Hair
salon testimonials Hair salon and spa business
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