Salon
Blogs Deepens Your Clients Loyalty To You
Developing simple salon
blogs will open the doors to a continued social relationship with all
of your
clients. And that will of course take the loyalty level up and up and
up.
Keeping your name in front
of your clients is always a good idea; it also gives you the opportunity to:
- promote your business
- sell your products
- offer a special incentive for referrals
- offer a coupon to get your clients in to your salon more often
- offer a coupon for a discount on some of your products
- you can do product reviews
- giving all kinds of beauty tips
Having
a blog is like
having a running commentary on you and your business. You only have to
make a
post (entry) once or twice a week.
You
could talk about maybe
painting a new color inside the salon and ask for suggestions. You
could talk
about your pet cat or dog that all your clients are used to seeing when
they
come in.
Keeping
the conversation
light and airy, telling a few jokes, maybe some current events like a
concert
or play that's coming. There's so many things that you can use the blog
for to
develop a social community with your clientele. This is getting more
and more
important as loyalty to businesses and service providers is harder to
maintain.
Equally
important with
this strategy is to have your clients participate in your blog. They
can do
this by posting their comments on your blog. When this happens the
community
begins to grow and that is exactly what you want to happen.
Starting a blog is very
easy to do and there are a number of places that you can go to get
started. And
you can find those that are free to join.
Google
these names and
explore the world of blogging.
This
also helps you to
develop credibility in the community and it will kill the competition.
Why? How
many hairdressers have their own blog?
So this will also catapult
you to the expert category because you maintain constant communication
with
your clients.
Having
salon blogs is a
wonderful way to enforce and reinforce your commitment to your clients
and that
my friends is a great way to build trust. Our Privacy Policy
|
