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Customer
Service Surveys Tells You Exactly What Your Client Thinks
So
by using customer service surveys you can satisfy them and build
loyalty to you and you only.
This
is another of those tools that many people know about and never (and I
mean never) use. But, that's about par for the course for small
business people.
This is good for you and bad for your competition.
Let
me tell you a little story about how this website came into existence.
My wife went to a new salon and met the owner and through the course of
my wife getting her hair styled the owner asked her if she knew anyone
that could help her with some marketing. She needed more clients and
was looking for ways or ideas to bring them in.
My wife (I
should introduce you ... Sissy) told her 'yes' my husband does
marketing. And so of course Sissy comes home and tells me about it and
I say okay I'll talk to her - schedule me an appointment for a cut and
we can talk at the same time.
So we meet, and by the way the
stylist/owner is very good at what she does and has been in business
for quite a while. And this is important to
all ... she still
needed more clients! So we talk for a while and I give her
some
suggestions of how to immediately bring in more revenue.
Now let
me also explain that the owner tells me that she doesn't have much
money to work with. Well I understand small business finances; I mean
I've gotten that t-shirt and wore it out, so I say to her "that's okay
we can work something out ... don't worry about it."
So let's cut
to the chase; after 3 months she doesn't know what she wants to do, she
might move, she might stay there, she might ...ugh.
And I go on
my merry way, except for one important little caveat. I begin to
research hair stylists and salons and find out that there isn't much
available to teach them how to market themselves or their salons except
for some very expensive courses that are on the market.
So I began to write an ebook
which explains exactly how to bring in more customers, then turn them
into loyal clients and make more money.
And then of course to develop this website, because I really want to
help people to do better, as a matter of fact ... if you can learn to
color and cut hair, you can certainly learn to succeed in business.
Okay, by now you're wondering where in the world does customer
service surveys
come into play, and that's a good question. I developed a survey and
began to send it all over the country to friends, and friends of
friends
about their experience at salons, and wow did I find out a few things
about what women want and even expect when they come in to see you.
And if you'll put a small survey together, you'll learn some things as
well.
Now
I will give you the ingredients to making your customer service survey
work for you:
- think
of three or four questions to ask your clients when you are finishing
up with them
- write them out on a card
- put them on a clip board as you bring
out your planner to schedule their next appointment.
What, you
don't schedule their next appointments with them while they're in your
chair? Why not? Try it on for size this week and see if you can't begin
to book your next month in advance, and by all means ... begin to take
some customer service
surveys!
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