Beauty Salon Ads Have To Meet Customers Needs

Beauty salon ads are a great way to bring in more first time customers … if you know how to meet their needs. So the obvious question is: “How do I know how to meet their needs?” And that is what this article will outline, as well as give you a template to write your own ads.

I want you to think about why your customers come to you.

Do they come in because they have to?
Do they come in because they are required to get a cut every 6 wks by their employer?
Or do they come in because they want to feel better about themselves when they leave? 

You know that they come in to get some repackaging done from you so they can go out and ‘knock ‘em dead’ at the office, club or where ever they’re going. Every one of us has an emotional side of them that wants to promote a particular appearance, and this puts the stylist that’s in the know in a very good position to attract new customers by using beauty salon ads.

In every town and city there are a lot of professionals that not only have to look their best but they want to look their best as well. That’s why the beauty industry is a multi-billion dollar business, which should give you a certain level of comfort even in economic times like this. People still want to get their hair done, so it’s up to you to get them in your chair. 

So one of the first things that you need to think about is the emotional reasoning behind your potential prospect coming in your salon. Let me give you some very interesting facts about the psychology of appearance:
 
It’s called the Threshold Effect which states when you walk through a door, people will make assumptions about you in the following areas:

• Economic level
• Educational level
• Trustworthiness
• Social position
• Level of sophistication
• Social and educational heritage
• Success in previous and current endeavors
• Even if they like you
  

Then there’s the communication Rule of Twelve which states: 

• The first twelve words out of your mouth
• The first twelve steps you take into a room
• And the first twelve inches of your body

So that twelve inches from the top of their head down is your expertise, and your market not only wants to look good but has to so they can perform in their industry.

Now we need to reach them emotionally with a one time reading of your salon ad, so let’s try something like this:

________________________________________________________________________

 
Are you ready to “Experience” a new type boutique?
One that is confident, experienced, relaxed, and listening
to your wants and desires?

My name is Shelby, and I’m looking for a limited number
of new clients with something special for each one.
Call Now: 555.678.1234

I want you to realize that I purposely left extra ‘white space’ above and below the ad for a reason. And yes you’ll have to pay a little extra for it, but it breaks you out of all the other ads that are squeezed together to maximize room for the newspaper to sell more space to advertisers. I’m not too worried about how much space the newspaper has left but I am concerned how many new customers I can bring in from this ad.

So before you think you can’t just bring in new customers all by yourself …put together a couple of beauty salon ads something like this above and get it priced out by your local paper.

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